Street interview ad
Is salt good or bad for you?
Ask people at a mall whether salt is good or bad for them and the answers go everywhere. Then one of them mixes an electrolyte drink into his water and tries it on camera.
- LMNT
- Electrolyte drink mix
- 38 seconds, 9:16
How the 38 second cut is built
| Time | Beat | What happens |
|---|---|---|
| 0:00 to 0:02 | Hook | The host asks "Is salt good or bad for you?" from a bench at an outdoor mall. |
| 0:02 to 0:13 | Answers | "It's good for you." "It makes your heart go pitter-patter." "It make you fat." "Salt is the main electrolyte your body needs to function." The answers go everywhere. |
| 0:13 to 0:18 | Product | One man says yes to trying it and mixes a stick of electrolyte drink mix into his water. |
| 0:18 to 0:26 | Reaction | He tastes it on camera: "This is awesome." "This tastes really good guys!" |
| 0:26 to 0:38 | Close | The host runs through the flavors, then closes to camera with the box. |
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