Video ad production for paid social
We produce video ads for DTC brands that run paid social. Our specialty is street interview ads: real people and real reactions, cut into ads with several hooks and lengths. We are not a general commercial studio, and we will tell you if your idea needs one.
What we produce
Street interview ads
The lead format. A host, a camera and real strangers trying your product, cut into finished ads.
Hook variations and cutdowns
Several openings per concept and 15 and 30 second versions, so one shoot gives you many ads to test. More on our short-form page.
Scripted versions
When you need exact wording, for example for strict claim rules, we film a scripted version with actors and label it as scripted.
Deliverables per shoot
What arrives in your folder each month.
| Finished ads | Captioned and ready to upload, in one batch or two rounds |
|---|---|
| Hooks | Several opening lines shot per concept; the strongest become hook variations |
| Lengths | Full versions of 30 to 60 seconds, with 15 and 30 second cutdowns |
| Formats | 9:16 by default; 4:5 and 1:1 on request |
| Captions | Burned in, bold white with a black outline, the key word highlighted |
| Revisions | One consolidated round per video |
| Rights | You own the finished ads once they are paid for |
Production process and turnaround
Fixed steps with fixed deadlines. The clock on each step starts when we have what we need from you.
Onboarding form
You tell us about the product, the audience, the ads you run now and anything we must avoid saying.
Brief
Concept, interview questions, the points the host must cover and your avoid list. You review it and sign off in writing.
Product and shoot
For physical products, you ship product to us. The host and camera operator film on the street.
Round 1: 6 ads
Three questions, two ads each, about a week after your sign-off and, in the first month, the product arriving. Never more than 10 days.
Review and round 2
About a week after you launch, we read the numbers and send a short review. Round 2, 4 ads cut from what won, follows.
How the edit works
Every cut opens on the hook, never on the product name. We keep it a conversation rather than a host reading an ad: the viewer watches a stranger's interest build, from the first answer to the moment they try the product. Filler, false starts and dead air come out word by word.
A rough-cut system assembles each interview to about 80 percent: it transcribes the footage, picks the strongest moments and lays out the cut. An editor then finishes every video by hand, with captions, zooms, music and sound. That split is why turnaround does not depend on one person's week.
Testing, if you want it
Round 1 is built to be compared: three questions, two hooks each. Round 2 is cut from the winners.
Your media buyer launches the ads and stays in control. We read hook rate, hold rate and click-through by question and by hook, next to your current ads, from view-only access or a screenshot. If nobody runs your ads, we can run one test campaign with only our ads in your account. We do not manage the rest of your account or your budgets.
What gets tested: one interview, three openings
- Hook A · 0:00 to 0:03“Is salt good or bad for you?”
- Hook B · 0:00 to 0:03“Quick question. Do you avoid salt?”
- Hook C · 0:00 to 0:03“How much salt did you eat today?”
Pricing
$1,250 a month on a 3-month plan, or $1,500 for a single month: our founding price for 10 ads a month.
See what the plan includes. Smaller brand? Ask us about a lighter plan.
Video ad production questions
Are you a video ad agency?
Yes, with one specialty: street interview ads for paid social. We produce the ads. We don’t buy media or manage ad accounts.
Do you do scripted or studio shoots?
We film on the street. When a brand needs exact wording, for example to stay inside strict claim rules, we can film a scripted version with actors, and we treat it as scripted, never as a real reaction.
What do you need from us?
A short onboarding form, your written sign-off on the brief and, for physical products, enough product shipped to us. Product used on a shoot isn’t returned.
How many revisions are included?
One consolidated round per video. Send your comments within 10 days of delivery and we return the revised videos within 10 days.
Can you make versions for Instagram and TikTok?
Yes. Every video comes in 9:16 for Reels, TikTok, Stories and Shorts. 4:5 and 1:1 versions for feed placements are available on request.
Tell us what you sell
We come back with the three questions we would test first and a shoot plan for your first month.