Video ad production
Video ad production for paid social
We produce video ads for DTC brands that run paid social. Our specialty is street interview ads: real people and real reactions, cut into ads with several hooks and lengths. We are not a general commercial studio, and we will tell you if your idea needs one.
What we produce
Street interview ads
The lead format. A host, a camera and real strangers trying your product, cut into finished ads.
Hook variations and cutdowns
Several openings per concept and 15 and 30 second versions, so one shoot gives you many ads to test. More on our short-form page.
Scripted versions
When you need exact wording, for example for strict claim rules, we film a scripted version with actors and label it as scripted.
Deliverables per shoot
What arrives in your folder, per pack.
| Finished ads | 5, 10, 20, 40 per pack, each captioned and ready to upload |
|---|---|
| Hooks | Several opening lines shot per concept; the strongest become hook variations |
| Lengths | Full versions of 30 to 60 seconds, with 15 and 30 second cutdowns |
| Formats | 9:16 by default; 4:5 and 1:1 on request |
| Captions | Burned in, bold white with a black outline, the key word highlighted |
| Revisions | One consolidated round per video |
| Rights | You own the finished ads once they are paid for |
Production process and turnaround
Fixed steps with fixed deadlines. The clock on each step starts when we have what we need from you.
Onboarding form
You tell us about the product, the audience, the ads you run now and anything we must avoid saying.
Brief
Concept, interview questions, the points the host must cover and your avoid list. You review it and sign off in writing.
Product and shoot
For physical products, you ship product to us. The host and camera operator film on the street in Los Angeles or San Diego.
Edit and delivery
Finished ads within 14 days of your sign-off and, for physical products, the product arriving.
Revisions and debrief
One consolidated round of comments within 10 days, revised videos within 10 days, and a short debrief about a week after delivery.
How the edit works
Every cut opens on the hook, never on the product name. We keep it a conversation rather than a host reading an ad: the viewer watches a stranger's interest build, from the first answer to the moment they try the product. Filler, false starts and dead air come out word by word.
A rough-cut system assembles each interview to about 80 percent: it transcribes the footage, picks the strongest moments and lays out the cut. An editor then finishes every video by hand, with captions, zooms, music and sound. That split is why turnaround does not depend on one person's week.
Optional launch and testing
If you want, we launch the ads we made in your ad account and test them against each other.
We compare hooks and lengths and report hook rate, hold rate, click-through rate and cost per acquisition for those ads only. We do not manage the rest of your account, your budgets or your media buying.
What gets tested: one interview, three openings
- Hook A · 0:00 to 0:03“Is salt bad for you?”
- Hook B · 0:00 to 0:03“Quick question. Do you avoid salt?”
- Hook C · 0:00 to 0:03“How much salt did you eat today?”
Pricing
Packs of 5, 10, 20 or 40 finished videos, one fixed price per pack, paid upfront.
Rush timelines and testing change the price. Book a call and we will send the current price list.
Video ad production questions
Are you a video ad agency?
Yes, with one specialty: street interview ads for paid social. We produce the ads. We don’t buy media or manage ad accounts.
Do you do scripted or studio shoots?
We film on the street. When a brand needs exact wording, for example to stay inside strict claim rules, we can film a scripted version with actors, and we treat it as scripted, never as a real reaction.
What do you need from us?
A short onboarding form, your written sign-off on the brief and, for physical products, enough product shipped to us. Product used on a shoot isn’t returned.
How many revisions are included?
One consolidated round per video. Send your comments within 10 days of delivery and we return the revised videos within 10 days.
Can you make versions for Instagram and TikTok?
Yes. Every video comes in 9:16 for Reels, TikTok, Stories and Shorts. 4:5 and 1:1 versions for feed placements are available on request.
Tell us what you sell
We come back with concepts, questions and a shoot plan for your first batch of ads.