A short-form video agency for DTC brands
We make short-form video ads for TikTok, Instagram Reels and Meta, filmed as unscripted street interviews and cut into hooks, lengths and formats that are ready to run.
What short-form means here
Ads first. Every video is built to run as a paid ad on the platforms where people scroll vertically.
You can post the same clips on your own accounts too, and plenty of brands do. We do not manage your social accounts, plan your content calendar or post for you.
Formats by platform
| Platform | What we deliver | Why |
|---|---|---|
| TikTok | 9:16, full length plus 15 and 30 second cutdowns | Full screen, and the first seconds decide whether anyone keeps watching |
| Instagram Reels and Stories | 9:16, captions placed clear of the on-screen buttons | Captions carry the ad when the sound is off |
| Facebook and Instagram feed | 4:5 or 1:1 on request, cut from the same footage | A 4:5 or 1:1 cut fits feed placements without awkward cropping |
| YouTube Shorts | 9:16, under 60 seconds | Same vertical cut, no extra shoot needed |
Why street interviews suit short-form
Short-form is decided in the first 3 seconds. A stranger answering a question they didn't expect is a natural hook, and a real reaction keeps people watching after it.
We shoot several opening lines for every concept, so you can test which one holds attention. The number that tells you is hook rate: the share of people who are still watching after the first 3 seconds.
One interview, three openings
- Hook A · 0:00 to 0:03“Is salt good or bad for you?”
- Hook B · 0:00 to 0:03“Quick question. Do you avoid salt?”
- Hook C · 0:00 to 0:03“How much salt did you eat today?”
Deliverables
- Finished, captioned ads every month, in one batch or two rounds
- Hook variations from several opening lines per concept
- 15 and 30 second cutdowns, plus full versions of 30 to 60 seconds
- 9:16 by default; 4:5 and 1:1 on request
- One consolidated revision round per video
- Full ownership of the finished ads once they are paid for
Looking for a social media video agency?
If you want someone to keep your feeds full every week, we are a partial fit: we produce the videos, and you or your team post them. Paid-social ads are what we are built for, and the same videos work on your own accounts.
See how a shoot runs on our video ad production page.
Examples
Recent ads, all 9:16 with burned-in captions, cut to open on the hook.
The Farmer's Dog, fresh dog food
What's your dog's name?Rationale, non-alcoholic japanese lager
Do you want to shotgun a beer right now?Ethos, unsweetened electrolyte drink
Want to drink some ocean water with me?
Short-form video questions
Do you post the videos for us?
No. We make the videos and you post or run them. We don’t manage social accounts.
Which platforms are the videos for?
TikTok, Instagram Reels and Stories, Facebook and YouTube Shorts. Everything is shot vertical and delivered in 9:16 first.
How long are the videos?
Full versions run 30 to 60 seconds, with 15 and 30 second cutdowns from the same footage.
Can we post them organically too?
Yes. You own the finished videos once they’re paid for, so you can run them as ads and post them on your own accounts.
Fresh hooks for your ad account
Tell us what you sell and what's running now. We come back with concepts built for the first 3 seconds.