Real people, real reactions
Real strangers react to your product, on camera
Finished videos every month from one street shoot. Run them as ads, post them on your feed, or both.
- Real people, filmed openly
- Yours to use anywhere
How it works
Brief
We study your product and write the questions the host will ask. You sign off before anyone films.
Street shoot
Our host takes your product to real people on the street. You don’t need to be there.
Your videos
Finished, captioned, in 9:16 with 15 and 30 second cutdowns. First ones in about a week, always within 10 days.
Pick how you want to work
Same price either way.
Just the videos
Everything arrives together, ready to run or post. No numbers to send.
Tested
Send us your numbers after each batch, and the next shoot is built on what worked.
Optional on the 3-month plan: double speed testing
Most testing waits a month for the next shoot. Ours learns twice from the same shoot. Available on the 3-month plan.
Round 1 is 6 ads testing three questions, two hooks each. About a week after they go live, we compare hook rate, hold rate and click-through (or views, watch time and shares for posts) next to your current ones and send a short written review. Round 2 is 4 more cut from the same shoot, built on what won.
Your media buyer launches the ads and stays in control. We only need view-only access to Ads Manager or a screenshot.
Ad results, weak to strong
Round 1 shown at our one-week target. Guaranteed within 10 days of sign-off.
One interview, three openings
- Hook A · 0:00 to 0:03“Is salt good or bad for you?”
- Hook B · 0:00 to 0:03“Quick question. Do you avoid salt?”
- Hook C · 0:00 to 0:03“How much salt did you eat today?”
LMNT, electrolyte drink mix
Is salt good or bad for you?
Ask people at a mall whether salt is good or bad for them and the answers go everywhere. Then one of them mixes an electrolyte drink into his water and tries it on camera.
Pricing
A published price. Pay month to month, or pay less on a 3-month plan.
Founding price
$1,250a month
on the 3-month plan, or $1,500 for a single month. 10 new ads a month, $125 an ad.
- One street shoot a month, built around 3 questions
- Just the videos, or tested (double speed testing on the 3-month plan)
- A 20 minute call each month to plan the next shoot
- Raw footage free if you ask before the shoot
For our first 5 brands, or until November 30. Founding brands keep the price for their first 3 months. The 3-month plan continues month to month until you cancel.
Need fewer or more videos? Ask us.
Questions brands ask
What is a street interview ad?
A short video ad where a host stops real people on the street, asks them about the problem your product solves, and lets them try it on camera. The questions are planned. The answers and reactions are not.
Who is Host Outside for?
DTC and consumer brands that want a steady supply of new videos: as paid ads, as organic posts, or both. We work with small and mid-size brands, not only the biggest spenders.
Can we use them for organic only?
Yes. Some brands want the reactions for their feed rather than for ad testing. You get the same videos, ready to post. If you send post numbers, we can cut the last few from the ones that did best. If you start running ads later, the same footage works there too.
Do we need to be at the shoot?
No. You approve the brief and, for physical products, ship us the product. We handle the host, the camera, the people on the street and the edit.
How does testing work?
It is optional and costs the same. Tested, you send us your numbers after each batch and the next shoot is built on what worked. On the 3-month plan you can add double speed testing: round 1 is 6 ads testing three questions; about a week after you launch them we read the numbers, and round 2 is 4 more cut from the same shoot, built on what won. Or skip testing and get all the videos at once.
How long does it take?
We send the brief within 4 days of your onboarding form. In your first month, round 1 arrives about a week after your written sign-off on the brief and, for physical products, the product arriving, and always within 10 days. Round 2 follows about two weeks after round 1.
Do you run the ads for us?
Your media buyer launches them and stays in control. We only need the numbers: view-only access to Ads Manager or a screenshot. If nobody runs your ads, we can run one test campaign with only our ads in your account for an added monthly fee.
What if the first round doesn’t work?
Tell us what feels off and the next brief changes: new questions, new people, a different angle. With testing, if the ads run but none win, round 2 uses the footage we held back and the next shoot changes direction.
Is there a contract?
Pay a single month with no commitment, or take the 3-month plan for a lower monthly price. After three months it continues month to month until you cancel before a billing date.
What don’t you do?
We make the videos and, if you want, test the ones we made. We leave these to you or other partners: account management or media buying for your whole ad account, Full-funnel growth strategy, Conversion rate optimization (CRO), Email or SMS marketing, Creator UGC.
Who owns the videos?
You do, once they’re paid for. Use them in ads, on your site and on social for as long as you like.
Put your product in front of real people
Tell us what you sell and what you run today. We come back with concepts and interview questions for your first shoot.